Pump ‘Em Up

Pump ‘Em Up Product Overview

Pump Em Up is a lip plumping product that is manufactured by the Californian company, Sugar. The company showcases all their products, which includes bags and shoes for adults and children, on their attractive but very simple website. All products can be ordered directly from the site although they can also be found on a number of other make-up retail sites.

There is not actually a lot of information about Sugar included on the site although a contact address and phone number is provided. Information and details regarding the individual products is very brief and no Frequently Asked Questions or customer testimonials are shown. However, there is a section that shows how some of the products have been featured in the press, and judging from the type of magazines shown, such as Teen Vogue, Prom, and Seventeen magazine, the company is obviously marketing mainly towards a younger demographic.

None of the Sugar cosmetics can be returned to the company for a refund and the clothing products can only be exchanged. No free samples are given although the customer can sign up to receive e-mailed ‘latest offers’ from Sugar.

Pump ‘Em Up Product Details

Very few details are provided regarding the ingredients contained in Pump ‘Em Up and no product label is shown. The information provided says that the lip plumper contains a ‘super-charged blend’ of active ingredients plus menthol and camphor to cool and soothe. One independent reviewer did comment that the product was very potent, so it likely uses substances that slightly irritate the skin, increasing blood flow to the area.

Pump ‘Em Up is designed to last for 3-6 hours after application, and unlike some lip plumpers, also colors the lips. Each color can be bought singularly at a cost of $6.00 (although it was offered for 99 cents at the time of writing), and a pack containing all 12 colors could be purchased for $24.00, making this a very inexpensive product.

Strengths Of Pump ‘Em Up

• Sugar products are sold on independent retail sites
• Some Sugar products have been featured favourably in the press
• All products can be purchased directly from the manufacturer
• Company contact information is provided
• The Sugar website is easy to use
• Pump ‘Em Up should last for up to six hours
• The product is very affordable

Weakness Of Pump ‘Em Up

• The company does not accept returns on cosmetics
• No customer testimonials are provided
• Only a partial list of ingredients is shown
• No free samples are available
• No website purchasing security details are provided
• The product may irritate the lips

Pump ‘Em Up The Bottom Line

Judging from its marketing and price point, Pump Em Up is obviously aimed towards the tween and teenage crowd who want a fun, ‘throw-away’ product that can be easily afforded. It is not likely to have much of a long-term effect on the size of the lips and most of its ‘plumping’ effect will simply be due to irritation and a temporary increase in circulation. The fact that no full ingredient list is provided causes some concern although the company should provide this to all consumers upon request.

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