Philosophy Think big

Philosophy Think big Product Overview

Philosophy is a company that appears to have a good reputation in the beauty industry, having won several product awards and often being featured in women’s magazines. They produce a range of make-up, skin care and fragrances and have a very simple, ‘back to basics’ image.

Established in 1996, the company provides an easy to navigate website that is attractive and professional looking. All contact information is provided plus background details about the founder of the company and its mission statement. Active in charities, Philosophy donates a percentage of the profit from the sale of certain items which are listed on the site. There is also a comprehensive ‘commonly asked questions’ section which is where information regarding the money back guarantee (60 days) can be found.

Philosophy Think big Product Details

Think Big is a semi-matte lip enhancing product that is an alternative to Philosophy’s other high gloss lip plumper called Big Mouth. The product also acts as a primer and definer and is especially suitable for wearing under regular lip make-up, making the lipstick last longer. The formula combines a number of moisturizing and conditioning oils such as castor oil, beeswax and cocoa seed butter, plus retinyl palmitate and panax ginseng. No details are provided to explain exactly what each individual ingredient does, so it is unclear how the product is able to create fuller lips. It is known that upon application the product causes the lips to feel warm and ‘tingling’ so it is likely that the blood flow to the area is increased, which would also cause an enhancement of the lips natural color.

Think Big is available in one size and regularly costs $25.00 although the Philosophy website was offering it for $18.00 at the time of writing.

Strengths Of Philosophy Think big

• Philosophy is an established, reputable company
• All the ingredients are listed on the site
• Customers can receive free samples and be notified of special offers
• The shopping site is secure
• The website provides company contact information
• Think Big  is reasonably priced
• Customer reviews are provided
• The company has a 60-day money back guarantee
• Think Big acts as a primer for regular lip color

Weaknesses Of Philosophy Think big

• Some consumers may not like the ‘tingling’ sensation when applied
• Think Big does not impart gloss to the lips
• No ‘before and after’ customer photos are shown
• No clinical studies are provided
• No ingredient explanations are provided

Philosophy Think big The Bottom Line

It is usual for the consumer to find that most lip plumping products do not have the instant effect they usually promise. However, Think Big is a good quality product made by a reputable company and if anything, would provide a moisturizing and conditioning base for regular lip make up. It would be best suited to those who do not like the feeling of glossy lips but want the appearance of a fuller, plumper lip line.

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