Freeze 24-7

Freeze 24-7 The Product Overview

Freeze 24-7® Instant Targeted Wrinkle Treatment is a formula designed to immediately improve the appearance of the skin, diminishing fine lines, and wrinkles. It is applied to clean dry skin before moisturizing and instantly works to tighten and firm the skin, lasting for up to 24 hour. It is a creation of Freeze 24-7®, a skin care company dedicated to developing innovative solutions to skin problems. They were recently awarded the Enterprising Beauty Award from the Cosmetic Executive Women (CEW) group for their ambition and focus as a small independent beauty company.

Freeze 24-7 The Product Details

Freeze 24-7® Instant Targeted Wrinkle Treatment uses a patent pending method called Age-Less Technology™ to achieve results. A helpful video on the website explains how the product delivers the necessary ingredients to the right places in the skin to produce visible results. Basically, the active ingredient is GABA (Gamma Aminobutyric Acid), which is naturally created in the body as a muscle relaxant. However, it is difficult for GABA to be absorbed through the skin, so Freeze 24-7® employs a plant extract called Gynostemma, which boosts circulation and acts as a messenger between GABA and the receptors in the skin to relax muscles and thus smooth wrinkles. Freeze 24-7® Instant Targeted Wrinkle Treatment can be applied to clean, dry skin in any problem area. It should create a cool, tightening feeling within minutes and should be followed by a moisturizer once completely dry. The Freeze 24-7® formula is dermatologist tested, hypoallergenic, non-irritating, non-comedogenic, fragrance free, and the full ingredients are listed on the website.

The Freeze 24-7® website includes seven before and after photos showing excellent results, as well as a study that supports their claims. They commissioned an independent source, AMA Laboratories, to conduct a trial on the product. The results were that 100% of the participants demonstrated a 50-90% positive change in the appearance of wrinkles within 10 minutes of applying Freeze 24-7®. Details of the study are listed on the website, as a well as a quote from the laboratory confirming the results and applauding the efficacy of the product. You may purchase directly from the website, however, you will have to register in order to do so. Freeze 24-7® is also available in department stores like Bloomingdale’s and so on. At $65 for a .35oz jar, it is on the pricey side, and all sales are final. There are no testimonials on the site, but there is an extensive list of major media sources that have included positive mentions of Freeze 24-7®.

Strengths of Freeze 24-7

• Attractive, accessible website with clear explanations of the product
• Before and after photos showing results
• Clinical trial details to support the claims of product effectiveness
• Safe, dermatologist tested, hypoallergenic
• Produced by an award winning company
• Works quickly
• Extensive positive media coverage

Weaknesses of Freeze 24-7

• No testimonials
• No money back guarantee
• Must register with site to purchase online
• On the expensive side

Freeze 24-7 The Bottom Line

The Freeze 24-7® website instantly instills confidence in their product. It is well laid out, easy to navigate, attractively designed, and full of helpful information and videos. It allows a consumer to make an informed decision without any pushy salesmanship or gimmicks. The product itself is supported by very promising before and after photos and excellent results from an independent laboratory trial. The drawbacks are that you must register with the website to purchase online, and that all sales are final. This makes Freeze 24-7® an expensive option for some, with a price tag of $65 for a small .35oz jar.

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